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Review/Advise on Non-final Trademark Rejection


Assist a nonprofit using behavioral research to strengthen democracy by reviewing/advising on a nonfinal trademark rejection (and potentially preparing a response).

Referred by:

Jurisdiction(s): U.S.
About the Organization: Ideas42 is a non-partisan, nonprofit, organization that applies insights from behavioral science to address a wide range of social challenges, creating a more equitable world. Their civic engagement team has developed a new product called VoterCast, which aims to strengthen our democracy and allows election officials to access outreach content proven to be effective in supporting voters.
Legal Entity Type: Nonprofit/Charity
SDG(s): Decent Work and Economic Growth, End Poverty, Gender Equality, Good Health and Well Being, Partnerships to achieve the Goals, Peace, Justice, and Strong Institutions, Quality Education, Reduced Inequalities
Legal Issue(s):

One of the projects that ideas42 has undertaken is a product called VoterCast (which can be accessed at They applied for a trademark using Legal Zoom, but their application was denied because of potential confusion with AP VoteCast. The ideas42 team believes they serve two distinct markets and offer distinct services, reducing the likelihood of confusion, and would like to argue against the refusal. LegalZoom advised them that their chance of success would be low (less than 25%). Now, they are seeking assistance from an attorney for a second opinion. If possible, they would also appreciate assistance with the response itself. However, this is a secondary request.  They have until July 12th to file their response, but are open to filing an extension with support from an attorney.